Survey Says: Angus Genetics Delivers Value Through Supply Chain

Angus Genetics…

Angus Media, CattleFax gather insights into current management, future intentions of the cattle and feedlot sectors

Clay Zwilling, president of Angus Media shares the results of a beef industry study during Angus University’s Angus Convention in Orlando, Fla. (Courtesy photo)

St. JOSEPH, Mo. — What do commercial cattlemen pay for bulls, and how does that relate to calf value? Are commercial companies planning to rebuild? What motivates feedlots to buy and pay a premium for a set of calves?

The short answers are $4,467, and it adds up; yes; and everything from feed conversion to genetic merit. But the detailed answers are available by readingIndustry Insightspowered by Angus MediaSMand CattleFax.

The report is an executive summary of two industry-wide surveys conducted to measureindustry sentiment towards Angus genetics and to gain insight into the future structure of the industry.

Clay Zwilling, president of Angus Media, shared the results on Nov. 5, during the Angus University session at the 2023 Angus Convention in Orlando, Fla.

Ultimately, the goal is to prepare and meet the needs of Angus members as we move toward the future of the business, Zwilling said, adding that this first effort provides benchmark data. Future revisions will identify trends.

CattleFax administers the surveys to ensure a sampling of the entire industry and to avoid any breed bias. The beef cattle segment was conducted as part of the CattleFaxs 2023 Annual Cow-Calf Survey and found that most producers believe that genetics have improved over the past decade for many traits, such as carcass, growth, ease of reproduction, maternal characteristics, and structure and function.

CattleFax analysts conducted telephone interviews to complete the broad feedlot survey, where respondents represented 3.32 million feedlot cattle. Almost 60% of feedyard owners are 60 or over, indicating significant turnover in management in that sector in the coming years.

As demographics change, we may see changes in cattle purchases and what they value, Zwilling said.

Some of the results were not surprising, Zwilling acknowledged, offering as an example the preference for black Angus genetics at both the cow and feedlot levels.Industry Insightsdata also captured some interesting details as to why.

Many times, we make assumptions based on our perceptions, he said. It’s always good to back it up with research like this.

Asked what role genetics play in purchasing decisions, 37% of feeders responded that they pay attention to hide color, while 35% said breed composition, 11% said sires and almost 9% said they considered predictors of genetic merit.

This is an opportunity to learn and find out what our people are interested in buying, and how we can develop that, he said.

Zwilling shared more fromIndustry Insightssurveys and how the cows will use the results to inform their decisions on the December 13 episode ofAngus at Work, a podcast for profit cows. Produced by the Angus Beef Bulletin, the podcast features information on health, nutrition, genetics, management and marketing, and is available on the most popular podcast platforms.

To view the entire 52-pageIndustry Insightsreport, find the Marketing Materials tab at pick up a copy at the Angus booth (#1835) at CattleCon24.

See the Industry Insights logo atAngus JournalAngus Beef BulletinAngus Beef Bulletin EXTRAand social platforms as the Angus team helps break down the data throughout the coming year.

– Shauna Hermel, editor
Angus Beef Bulletin

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